Annette Ammeraal

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Function: teacher-researcher


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Drs. Annette Ammeraal has been working as a marketing teacher at Hogeschool Utrecht since 2015. She has experience at various universities in France and Italy as a teacher and also 10 years in the business sector (among others Ernst & Young Management Consultants). As a teacher at the Institute for International Business Administration, she provides lessons in Marketing, Marketing Research, Consultancy Skills, Personal Branding and Strategic Management. Besides she is coordinator of the minor Program Business in fast-growing markets. She is also chairman of the Curriculum Committee of the Institute for International Business Administration and a member of the Test Committee of the same institute.

Since the first of August 2018, is she researcher in the research group Financial and Economic Advise at Innovation (FAI). Here, she is involved in the INTENSE project (INTernational ENtrepreneurship Skills Europe), a European partnership between partner universities, with the aim of joint curriculum development and consultancy for small and medium-sized enterprises in the field of internationalization. As a researcher for the Financial and Economic Advise at Innovation, she is active in the internationalization of the college of international projects.