Roderick Udo

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Function: Researcher, PhD candidate
Research Group: Financial-Economic Advice in Innovation


Telephone: +31638762289

Roderick Udo MSc is a financial economist with a strong interest in entrepreneurship and creative entrepreneurship in particular. He obtained a Master’s degree in International Economics and Business from Utrecht University. Since 2008, he has been a lecturer and researcher at HU University of Applied Sciences Utrecht. Roderick has always been involved in research projects next to lecturing and developing education. In recent years his focus has shifted more towards research and he is currently preparing a PhD research project.

From an educational background in economics and financial markets, Roderick started his research career from a financial market perspective. He wrote his Master’s thesis at the Dutch Central Bank in 2007, studying competition in European banking. In line with developments in the financial markets, his research interests developed: innovation in finance became a focal point. During his academic career, Roderick has always been entrepreneurial too. For well over a decade, he has been active in the music sector as the programmer of a music festival, running festival productions and managing artists as the European Associate Director of a UK-based music management and promotions company. Witnessing dilemmas in SME financing from close by as a creative entrepreneur, and combining this with his financial education, Roderick developed a keen interest in SME financing and innovations in the financial markets. Combining his research skills, knowledge about economics and finance and skills and network in the creative industries, Roderick is positioned well to study small enterprise financing solutions, particularly for entrepreneurs in the creative sector.

Roderick’s main research topics are: SME financing, mixed method financing, small business’ needs for advice on financing methods, innovation in finance, creative entrepreneurship and small business development.

His PhD research, titled 'Entrepreneurial finance in the music industry: a behavioural perspective on decision making,' starts January 2019.

Financial-Economic Advice in Innovation

Financial-Economic Advice in Innovation

About the Research Group